cashflowing
Company · checkout referrals

Walmart

walmart.com

Ranked #105 of 9,542 companies sending people to pay, with 1.5M checkout visits from April to September 2026.

Marketplace#59 in the world (Similarweb)
#retail#marketplace#usa#multi-checkout#top-1000
#105
of 9,542 by checkout visits
1.5M
visits to checkout pages, six months
246K
visits a month, on average
3
checkouts used
Most through PayPal

Where its buyers pay

  • PayPal
    1.5M
    100% of its checkout traffic · #76 among everyone sending to PayPal
  • Gumroad
    1.5K
    0% of its checkout traffic · #506 among everyone sending to Gumroad
  • Lemon Squeezy
    61
    0% of its checkout traffic · #712 among everyone sending to Lemon Squeezy

Trend, April to September

157K
Apr
273K
May
263K
Jun
276K
Jul
243K
Aug
262K
Sep

April to September: +67%. Peak in July at 276K visits.

What walmart.com does

US general retailer and marketplace.

Summarised from the company’s public website. It may be out of date.

walmart.com sent 1.5M visits to checkout pages over six months, about 246K a month, which puts it at #105 of 9,542 senders we traced.

100% of that went through PayPal. It uses 3 checkouts, so its buyers are spread across more than one provider.

Similarweb files it under Marketplace. It isn’t one of the AI products we classified by hand, so it doesn’t count toward the AI total.

Visits are modelled third-party estimates, not revenue. Read what this can’t tell you before you act on a single number.

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