cashflowing
Company · checkout referrals

roblox.com

Ranked #11 of 9,542 companies sending people to pay, with 10.5M checkout visits from April to September 2026.

Video Games Consoles and Accessories#72 in the world (Similarweb)
#gaming#user-generated#kids#video games consoles and accessories#multi-checkout
#11
of 9,542 by checkout visits
10.5M
visits to checkout pages, six months
1.8M
visits a month, on average
2
checkouts used
Most through PayPal

Where its buyers pay

  • PayPal
    10.5M
    100% of its checkout traffic · #11 among everyone sending to PayPal
  • Gumroad
    51.1K
    0% of its checkout traffic · #38 among everyone sending to Gumroad

Trend, April to September

1.6M
Apr
2M
May
1.9M
Jun
2M
Jul
1.6M
Aug
1.3M
Sep

April to September: -20%. Peak in May at 2M visits.

What roblox.com does

Platform where users build and play games made by the community, with an in-game currency for purchases.

Summarised from the company’s public website. It may be out of date.

roblox.com sent 10.5M visits to checkout pages over six months, about 1.8M a month, which puts it at #11 of 9,542 senders we traced.

100% of that went through PayPal. It uses 2 checkouts, so its buyers are spread across more than one provider.

Similarweb files it under Video Games Consoles and Accessories. It isn’t one of the AI products we classified by hand, so it doesn’t count toward the AI total.

Visits are modelled third-party estimates, not revenue. Read what this can’t tell you before you act on a single number.

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