itch.io
Ranked #60 of 9,542 companies sending people to pay, with 2.3M checkout visits from April to September 2026.
Where its buyers pay
- PayPal2.2M99% of its checkout traffic · #48 among everyone sending to PayPal
- Gumroad27.8K1% of its checkout traffic · #57 among everyone sending to Gumroad
Trend, April to September
April to September: +144%. Peak in August at 1.3M visits.
What itch.io does
Indie game marketplace where creators sell games directly to players.
Summarised from the company’s public website. It may be out of date.
itch.io sent 2.3M visits to checkout pages over six months, about 376K a month, which puts it at #60 of 9,542 senders we traced.
99% of that went through PayPal. It uses 2 checkouts, so its buyers are spread across more than one provider.
Similarweb files it under Video Games Consoles and Accessories. It isn’t one of the AI products we classified by hand, so it doesn’t count toward the AI total.
Visits are modelled third-party estimates, not revenue. Read what this can’t tell you before you act on a single number.
Every company, in one CSV.
The top 500 senders for each of 15 checkouts, plus all 9,542 companies ranked. Filter by niche and compare.