Company · checkout referrals

OTTO

otto.de

Ranked #107 of 9,542 companies sending people to pay, with 1.4M checkout visits from April to September 2026.

Marketplace#474 in the world (Similarweb)

#retail#fashion#germany#marketplace#single-checkout

#107

of 9,542 by checkout visits

1.4M

visits to checkout pages, six months

240K

visits a month, on average

checkout used

All through PayPal

Where its buyers pay

237K

Apr

237K

May

256K

Jun

226K

Jul

225K

Aug

259K

Sep

April to September: +9%. Peak in September at 259K visits.

German online retailer of fashion and home goods.

Summarised from the company’s public website. It may be out of date.

otto.de sent 1.4M visits to checkout pages over six months, about 240K a month, which puts it at #107 of 9,542 senders we traced.

100% of that went through PayPal. It uses a single checkout, so its buyers all pay through PayPal.

Similarweb files it under Marketplace. It isn’t one of the AI products we classified by hand, so it doesn’t count toward the AI total.

Visits are modelled third-party estimates, not revenue. Read what this can’t tell you before you act on a single number.

Free dataset

The top 500 senders for each of 15 checkouts, plus all 9,542 companies ranked. Filter by niche and compare.