substack.com
Ranked #364 of 9,542 companies sending people to pay, with 413K checkout visits from April to September 2026.
What could substack.com be making?
Our data says about 38.8K a month (latest month). Slide to test other scenarios.
Benchmarks: about 30% of people who start a checkout finish it in e-commerce, 40–60% in SaaS. One buyer can create several visits, so we start a little lower.
Look at their pricing page: the cheapest paid plan is a safe start.
- Per year
- $2.8M
- Purchases a month
- 11.6K
An illustration from your assumptions, not a forecast. Checkout visits are modelled third-party estimates; renewals usually charge automatically and don’t pass through a checkout page, which this model accounts for through retention.
Where its buyers pay
- Gumroad289K70% of its checkout traffic · #12 among everyone sending to Gumroad
- Stripe Payment Links102K25% of its checkout traffic · #19 among everyone sending to Stripe Payment Links
- Square17.5K4% of its checkout traffic · #56 among everyone sending to Square
- Lemon Squeezy3.7K1% of its checkout traffic · #39 among everyone sending to Lemon Squeezy
- Polar1190% of its checkout traffic · #550 among everyone sending to Polar
Trend, April to September
April to September: -52%. Peak in May at 95.9K visits.
What substack.com does
Platform that lets writers publish newsletters and charge subscribers for paid content.
Summarised from the company’s public website. It may be out of date.
substack.com sent 413K visits to checkout pages over six months, about 68.8K a month, which puts it at #364 of 9,542 senders we traced.
70% of that went through Gumroad. It uses 5 checkouts, so its buyers are spread across more than one provider.
Similarweb files it under News and Media. It isn’t one of the AI products we classified by hand, so it doesn’t count toward the AI total.
Visits are modelled third-party estimates, not revenue. Read what this can’t tell you before you act on a single number.
Every company, in one CSV.
The top 500 senders for each of 15 checkouts, plus all 9,542 companies ranked. Filter by niche and compare.