cashflowing
Company · checkout referrals

Medium

medium.com

Ranked #154 of 9,542 companies sending people to pay, with 957K checkout visits from April to September 2026.

Business and Consumer Services#886 in the world (Similarweb)
#writing#publishing#creators#business and consumer services#multi-checkout
Revenue estimator

What could medium.com be making?

Checkout visits a month366K
×0.25×3

Our data says about 366K a month (latest month). Slide to test other scenarios.

Visits that end in a payment30%

Benchmarks: about 30% of people who start a checkout finish it in e-commerce, 40–60% in SaaS. One buyer can create several visits, so we start a little lower.

Average order$20

Look at their pricing page: the cheapest paid plan is a safe start.

Revenue per month
$2.2M
from new purchases at this pace
Range: $1.5M – $3.7M (cautious → strong conversion)
Per year
$26.3M
Purchases a month
110K

An illustration from your assumptions, not a forecast. Checkout visits are modelled third-party estimates; renewals usually charge automatically and don’t pass through a checkout page, which this model accounts for through retention.

#154
of 9,542 by checkout visits
957K
visits to checkout pages, six months
159K
visits a month, on average
2
checkouts used
Most through Gumroad

Where its buyers pay

  • Gumroad
    957K
    100% of its checkout traffic · #3 among everyone sending to Gumroad
  • Lemon Squeezy
    96
    0% of its checkout traffic · #630 among everyone sending to Lemon Squeezy

Trend, April to September

0
Apr
591K
May
0
Jun
0
Jul
0
Aug
366K
Sep

Peak in May at 591K visits.

What medium.com does

Publishing platform where writers publish and paywall their articles.

Summarised from the company’s public website. It may be out of date.

medium.com sent 957K visits to checkout pages over six months, about 159K a month, which puts it at #154 of 9,542 senders we traced.

100% of that went through Gumroad. It uses 2 checkouts, so its buyers are spread across more than one provider.

Similarweb files it under Business and Consumer Services. It isn’t one of the AI products we classified by hand, so it doesn’t count toward the AI total.

Visits are modelled third-party estimates, not revenue. Read what this can’t tell you before you act on a single number.

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