lua.org
Ranked #5,393 of 22,010 companies sending people to pay, with 5.6K checkout visits from April to September 2026.
What could lua.org be making?
Our data says about 1.8K a month (latest month). Slide to test other scenarios.
Benchmarks: about 30% of people who start a checkout finish it in e-commerce, 40–60% in SaaS. One buyer can create several visits, so we start a little lower.
Look at their pricing page: the cheapest paid plan is a safe start.
- Per year
- $130K
- Purchases a month
- 541
An illustration from your assumptions, not a forecast. Checkout visits are modelled third-party estimates; renewals usually charge automatically and don’t pass through a checkout page, which this model accounts for through retention.
Where its buyers pay
- Gumroad5.6K100% of its checkout traffic · #210 among everyone sending to Gumroad
Trend, April to September
April to September: +513%. Peak in September at 1.8K visits.
lua.org sent 5.6K visits to checkout pages over six months, about 935 a month, which puts it at #5,393 of 22,010 senders we traced.
100% of that went through Gumroad. It uses a single checkout, so its buyers all pay through Gumroad.
Similarweb files it under Programming and Developer Software. It isn’t one of the AI products we classified by hand, so it doesn’t count toward the AI total.
Visits are modelled third-party estimates, not revenue. Read what this can’t tell you before you act on a single number.
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The top 500 senders for each of 15 checkouts, plus all 22,010 companies ranked. Filter by niche and compare.