hm.com
Ranked #343 of 9,542 companies sending people to pay, with 434K checkout visits from April to September 2026.
Where its buyers pay
- PayPal434K100% of its checkout traffic · #254 among everyone sending to PayPal
Trend, April to September
April to September: +1069%. Peak in September at 161K visits.
What hm.com does
Swedish multinational clothing retailer selling fashion, basics and homeware online and in stores.
Summarised from the company’s public website. It may be out of date.
hm.com sent 434K visits to checkout pages over six months, about 72.3K a month, which puts it at #343 of 9,542 senders we traced.
100% of that went through PayPal. It uses a single checkout, so its buyers all pay through PayPal.
Similarweb files it under Fashion and Apparel. It isn’t one of the AI products we classified by hand, so it doesn’t count toward the AI total.
Visits are modelled third-party estimates, not revenue. Read what this can’t tell you before you act on a single number.
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