Dr. Max Italy
Ranked #91 of 9,542 companies sending people to pay, with 1.7M checkout visits from April to September 2026.
What could drmax.it be making?
Our data says about 336K a month (latest month). Slide to test other scenarios.
Benchmarks: about 30% of people who start a checkout finish it in e-commerce, 40–60% in SaaS. One buyer can create several visits, so we start a little lower.
Look at their pricing page: the cheapest paid plan is a safe start.
- Per year
- $24.2M
- Purchases a month
- 101K
An illustration from your assumptions, not a forecast. Checkout visits are modelled third-party estimates; renewals usually charge automatically and don’t pass through a checkout page, which this model accounts for through retention.
Where its buyers pay
- Stripe Checkout877K53% of its checkout traffic · #38 among everyone sending to Stripe Checkout
- PayPal789K47% of its checkout traffic · #131 among everyone sending to PayPal
Trend, April to September
April to September: +19%. Peak in September at 336K visits.
What drmax.it does
Italian online pharmacy.
Summarised from the company’s public website. It may be out of date.
drmax.it sent 1.7M visits to checkout pages over six months, about 278K a month, which puts it at #91 of 9,542 senders we traced.
53% of that went through Stripe Checkout. It uses 2 checkouts, so its buyers are spread across more than one provider.
Similarweb files it under Health. It isn’t one of the AI products we classified by hand, so it doesn’t count toward the AI total.
Visits are modelled third-party estimates, not revenue. Read what this can’t tell you before you act on a single number.
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