cashflowing
Company · checkout referrals

cal.com

Ranked #1,387 of 9,542 companies sending people to pay, with 72K checkout visits from April to September 2026.

Programming and Developer Software#10,265 in the world (Similarweb)
#programming and developer software#multi-checkout
Revenue estimator

What could cal.com be making?

Checkout visits a month11.6K
×0.25×3

Our data says about 11.6K a month (latest month). Slide to test other scenarios.

Visits that end in a payment30%

Benchmarks: about 30% of people who start a checkout finish it in e-commerce, 40–60% in SaaS. One buyer can create several visits, so we start a little lower.

Average order$20

Look at their pricing page: the cheapest paid plan is a safe start.

Revenue per month
$69.8K
from new purchases at this pace
Range: $46.5K – $116K (cautious → strong conversion)
Per year
$838K
Purchases a month
3.5K

An illustration from your assumptions, not a forecast. Checkout visits are modelled third-party estimates; renewals usually charge automatically and don’t pass through a checkout page, which this model accounts for through retention.

#1,387
of 9,542 by checkout visits
72K
visits to checkout pages, six months
12K
visits a month, on average
2
checkouts used
Most through Stripe Checkout

Where its buyers pay

  • Stripe Checkout
    71.7K
    100% of its checkout traffic · #429 among everyone sending to Stripe Checkout
  • Creem
    312
    0% of its checkout traffic · #110 among everyone sending to Creem

Trend, April to September

12.1K
Apr
11K
May
13.6K
Jun
11.8K
Jul
12K
Aug
11.6K
Sep

April to September: -4%. Peak in June at 13.6K visits.

cal.com sent 72K visits to checkout pages over six months, about 12K a month, which puts it at #1,387 of 9,542 senders we traced.

100% of that went through Stripe Checkout. It uses 2 checkouts, so its buyers are spread across more than one provider.

Similarweb files it under Programming and Developer Software. It isn’t one of the AI products we classified by hand, so it doesn’t count toward the AI total.

Visits are modelled third-party estimates, not revenue. Read what this can’t tell you before you act on a single number.

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