cashflowing
Company · checkout referrals

BrickLink

bricklink.com

Ranked #25 of 9,542 companies sending people to pay, with 4.6M checkout visits from April to September 2026.

Games#3,600 in the world (Similarweb)
#lego#collectibles#marketplace#games#multi-checkout
#25
of 9,542 by checkout visits
4.6M
visits to checkout pages, six months
770K
visits a month, on average
2
checkouts used
Most through PayPal

Where its buyers pay

  • PayPal
    4.4M
    94% of its checkout traffic · #25 among everyone sending to PayPal
  • Stripe Checkout
    267K
    6% of its checkout traffic · #116 among everyone sending to Stripe Checkout

Trend, April to September

739K
Apr
817K
May
852K
Jun
816K
Jul
770K
Aug
627K
Sep

April to September: -15%. Peak in June at 852K visits.

What bricklink.com does

Marketplace for buying and selling LEGO parts, sets and minifigures.

Summarised from the company’s public website. It may be out of date.

bricklink.com sent 4.6M visits to checkout pages over six months, about 770K a month, which puts it at #25 of 9,542 senders we traced.

94% of that went through PayPal. It uses 2 checkouts, so its buyers are spread across more than one provider.

Similarweb files it under Games. It isn’t one of the AI products we classified by hand, so it doesn’t count toward the AI total.

Visits are modelled third-party estimates, not revenue. Read what this can’t tell you before you act on a single number.

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