Bitly
Ranked #67 of 9,542 companies sending people to pay, with 2.1M checkout visits from April to September 2026.
What could bit.ly be making?
Our data says about 280K a month (latest month). Slide to test other scenarios.
Benchmarks: about 30% of people who start a checkout finish it in e-commerce, 40–60% in SaaS. One buyer can create several visits, so we start a little lower.
Look at their pricing page: the cheapest paid plan is a safe start.
- Per year
- $20.1M
- Purchases a month
- 83.9K
An illustration from your assumptions, not a forecast. Checkout visits are modelled third-party estimates; renewals usually charge automatically and don’t pass through a checkout page, which this model accounts for through retention.
Where its buyers pay
- Gumroad1.2M60% of its checkout traffic · #2 among everyone sending to Gumroad
- PayPal365K18% of its checkout traffic · #301 among everyone sending to PayPal
- Square271K13% of its checkout traffic · #3 among everyone sending to Square
- Stripe Payment Links171K8% of its checkout traffic · #9 among everyone sending to Stripe Payment Links
- Lemon Squeezy8.6K0% of its checkout traffic · #11 among everyone sending to Lemon Squeezy
Trend, April to September
April to September: +20%. Peak in August at 542K visits.
What bit.ly does
URL-shortening service.
Summarised from the company’s public website. It may be out of date.
bit.ly sent 2.1M visits to checkout pages over six months, about 343K a month, which puts it at #67 of 9,542 senders we traced.
60% of that went through Gumroad. It uses 5 checkouts, so its buyers are spread across more than one provider.
Similarweb files it under uncategorised. It isn’t one of the AI products we classified by hand, so it doesn’t count toward the AI total.
Visits are modelled third-party estimates, not revenue. Read what this can’t tell you before you act on a single number.
Every company, in one CSV.
The top 500 senders for each of 15 checkouts, plus all 9,542 companies ranked. Filter by niche and compare.